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Trends

CurrentMarketingTrends

Super Saturday Still Matters, But the Real Holiday Surge May Come After

By Rieva Lesonsky
December 19, 2025
2 Mins read
Retailers are looking forward to Super Saturday, which is tomorrow (12/20). But will it be as lucrative as anticipated? Likely yes. The…
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CurrentMoneyTrends

2026 Predictions & Insights, Part 2: Money, Financing, and the New Rules for Small Businesses

By Rieva Lesonsky
December 18, 2025
21 Mins read
If Part One of this year’s Predictions series focused on how small businesses are building, growing, and adapting, Part Two gets right…
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CurrentTrends

Are You Ready For the Future?

By Rieva Lesonsky
December 15, 2025
2 Mins read
IDC has released its 2026 predictions for small and medium businesses, which are part of its IDC Futurescape: Worldwide Small and Medium-Sized Business…
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CurrentStartupTrends

Looking Ahead to 2026: The State of Small Business

By Elizabeth Gore, President & Co-Founder, Hello Alice
December 15, 2025
5 Mins read
Editor’s Note: This week, we’re featuring a peek into 2026. We asked prominent small business experts and those who serve the small…
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CurrentTrends

Thanksgiving Shopping Weekend Shatters Records

By Rieva Lesonsky
December 8, 2025
4 Mins read
A record-breaking 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday (TDCM), according to a just-released survey…
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CurrentTrends

What’s Cooking with Kitchen Designs?

By Rieva Lesonsky
November 24, 2025
2 Mins read
Real Simple recently reported on the National Kitchen and Bathroom Association’s (NKBA) 2026 Kitchen Trends Report, which predicts the most popular kitchen…
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CurrentTrends

Holiday Sales Wrap-Up

By Rieva Lesonsky
November 17, 2025
3 Mins read
Over the last several weeks, we’ve learned a lot about holiday sales, including that online sales are expected to climb and that…
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CurrentTrends

New Consumer Holiday Shopping Behaviors

By Rieva Lesonsky
November 10, 2025
4 Mins read
If you’re a retailer—in-store or online—are you preparing for the surge of shoppers headed your way? If you’re concerned about consumers not…
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CurrentTrends

Consumers Plan to Spend More This Holiday Season

By Rieva Lesonsky
October 27, 2025
2 Mins read
A few weeks ago, we discussed a report about the positive outlook for online sales this holiday season. To build on this…
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CurrentTrends

What Small Businesses Can Learn from Luxury Brands

By Rieva Lesonsky
October 20, 2025
2 Mins read
As I noted several weeks ago, the Lipstick Index reveals when consumers can’t afford to buy actual luxury products, so they spend…
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