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The best customers are the ones who keep coming back. They purchase a product they love, enjoy an incredible meal at a…
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Marketing
How Fashion and Beauty Brands are Dominating Live Commerce (and What You Can Steal from Them)
4 Mins read
Fashion and beauty didn’t adopt live shopping; they defined it. From TikTok takeovers to slick on-site tutorials, these industries have turned video…
Building trust in a completely online business presents unique challenges. Since nearly all interactions occur on-screen, brands must earn credibility through clarity,…
Are you a current TikTok user, or were you waiting for the China-founded company to be sold before signing on? If you…
It’s every entrepreneur’s dream to take an emerging brand and scale it to become a category leader. There are three legs to…
As a small business owner, you value your connection with each and every customer. The cost of poor email deliverability isn’t just…
As we enter 2026, one message from small businesses is clear: Marketing has never been more competitive, more dynamic, or more essential…
Lead
The origin of my theory: Chia, the Farm Dog, and the Kicked Dog Theory: I was nine or 10 when my dad brought home…
Manage
Not long ago, a cover letter did a simple job: It proved a candidate cared enough to spend time. It also offered…
There is a myth in small business culture that says, “If I want it done right, I have to do it myself.” We…
For many emerging consumer packaged goods (CPG) brands, trade spend doesn’t feel like the thing that’s going to make or break you…
Money
As businesses enter the early stages of 2026 planning, many leaders find themselves engaged in the same annual ritual: reviewing past spending,…
With 2026 just underway, it’s an ideal time for small business owners to review their financial health and plan for the year…
2026 could be a pretty interesting year for small businesses. Big companies will keep hogging the spotlight, sure, but being smaller…
Trends
Editor’s note: This article reflects reporting and firsthand accounts from business owners, residents, and national media. Small businesses are built on predictability—knowing…
For many small business owners, January is one of the toughest months of the year. After the expense-heavy holiday period, they enter…
2025 holiday retail sales are “in line” with the National Retail Federation’s (NRF) forecast, bolstered by “strong growth in December,” according to…
Tech
Since its inception, artificial intelligence (AI) has become one of the hottest topics. While many people were impressed by its capabilities, many…
Not long ago, a cover letter did a simple job: It proved a candidate cared enough to spend time. It also offered…
Not so long ago, we saw highly visible events, such as conversations with mainstream chatbots ChatGPT and Grok, appearing in Google results and exposing…
Sales
For many small business owners, January is one of the toughest months of the year. After the expense-heavy holiday period, they enter…
Unlock the secrets of sales mastery with real-world success stories featuring top sales enablement tools. This article offers practical insights from seasoned…
