More entrepreneurs are setting up e-commerce marketplaces and building successful careers. The online sales market will continue to grow and offer an appealing career choice for thousands of online sellers. According to Statista, retail e-commerce sales in 2021 amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the next few years, reaching about 8.1 trillion dollars by 2026.
Online entrepreneurs who want to set up their businesses for success, understand the value of identifying their products online with GS1 barcodes. The unique numbers in the barcode specifically link each product to your entire brand and are essential when launching new items online and through other retail channels. As the not-for-profit standards body and administrator for the UPC barcode, GS1 US has assembled “4 Ways to Win Online Sales” to help e-commerce entrepreneurs build successful careers.
Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.