From scheduling consistently with a calendar to using your Twitter bio to hold a lead magnet, here are 16 answers to the question, “What are the most helpful strategies that you use for promoting your business on social media?”
One strategy that is used for our business on social media is to stay consistent. Consistency is key on social media platforms because the platforms are more inclined to boost your posts so that more people view them.
One effective strategy that helps us stay consistent with promoting our brand on social media is using a calendar and schedule. Having a schedule is a great way to know what posts are upcoming so that you can align them with the seasons. Various online calendars assist with this and make posting on social media platforms a consistent, effortless task.
Gregg Dean, Co-Founder & CEO, Layla Sleep
Rely on Relatable and Relevant Memes
Being a pet insurance brand, we are able to play into the humor of owning a pet. We use meme marketing on social media by creating relatable and shareable content that appeals to our target audience.
Pet-related memes can be used to educate potential customers about the benefits of pet insurance, as well as build brand awareness through humor and engagement. Additionally, by sharing user-generated content featuring pets, we tap into the emotional connection that many people have with their animals, further increasing engagement.
Promote Your Blog Articles
Attach blog post links across your social media platforms. In order to get more eyes on our business, we use links to our blog and website on Twitter, Instagram, and Facebook. Doing so allows us to better explain who we are and what we do to those whose interest is piqued already by a picture, quote, or holiday greeting. Don’t underestimate the power of blog posts to help clarify your brand!
Liza Kirsh, Chief Marketing Officer, DYMAPAK
Utilize Automated Software
There are dozens of budget-friendly third-party tools that can help you manage your social media campaigns. They can relieve some of the time and pressure constraints that a small business can feel when trying to maintain a successful campaign.
For example, a tool like AdEspresso can help you optimize your Facebook Ad campaigns and will analyze your results much more easily than Facebook’s Ad Manager can. Using automated tools will help take out some of the guesswork and make your learning curve much less steep.
Small business owners have so many important tasks to complete daily; automated tools are the best way to manage your campaign and allow you to focus on other areas of your business. You’ll be able to save time and optimize your campaign, knowing that your budget is going towards ads that turn into sales.
Post Weekly on Instagram
We have more engagement on Instagram than on any other social network. The typical Instagram user is between 18 and 34 years old, with an even split between male and female users. This aligns perfectly with our target demographic.
We post on Instagram once a week, typically with a short quote from me. I write about concerns that are in the back of the minds of our audience, such as “Can I Retire at 60 With $750K?” Our posts prompt our followers to think about their retirement planning and then click through to our website, where we offer professional advice.
Create Empathetic Content
I always say that healthcare is a personal industry because many of its issues hit close to home. As such, it’s easy for patients and their loved ones to misinterpret hard marketing, especially when your brand offers a service.
People tend to feel offended when you make their sensitive moments a sales pitch. However, I’ve found that connecting with them on an empathetic level makes your brand likable and trustworthy. This is why we focused our social media presence on posting heart-warming messages that any senior caretaker could relate to. Our campaign discusses the ups and downs of caring for a loved one while subtly hinting at the value of outsourcing help from an assisted living facility.
Contrary to most marketing beliefs, we don’t push our services on our audience. Instead, we remind them that we’re always available to help ease the challenges of caregiving.
Keep Your Products Front and Center
One of the strategies we utilize to promote our business on social media is ensuring that we keep our products as the main focus of our content. For example, we consistently share new images of styled looks using our clothing items that resonate with the fashion sense of our audience. Our customers are inspired to revisit their closets, and they learn of new products along the way.
Organize a Brand Ambassador Program
Our brand ambassador program helps us expand our reach across social media. For example, an influencer applies to work with us, and we do some research to make sure their profile matches our target demographic and goals. If so, we can move forward with content specifics.
Ultimately, after they post content as one of our brand ambassadors, more people will find out about our products—and sometimes, you can see an increase in awareness and revenue immediately.
Test Out TikTok
TikTok is a powerful platform for affiliate marketers to reach their target audience and drive conversions.
We tested the paid Spark Ads platform, which was easy to funnel media funds to creative affiliate marketing partners who could create high-quality ads that converted at a higher rate because it was a more authentic experience, and it helped feed the TikTok engine to gain additional natural views, which helped us maximize our ROI and get the most out of our media budget.
It also helped our partner gain more subscribers on our dime to build its top-tier influencer status on TikTok. So, it was a win-win campaign with an easy-to-turn-on platform to make it happen.
Make Social Media Your Portfolio
To effectively promote our business on social media, we’re more focused on sharing the product range displayed in the conferences and annual workshops we participate in. The main motive behind this is to prove our authority in the UAV industry.
Plus, through our display of product range, we also share a few customized ones on social media that depict that we can design unmanned vehicles and drones based on what the customer demands.
In my opinion, your social media should be conveyed as proving your authority while providing and covering all the information you couldn’t put on your website. Whenever a potential client looks at our social media, our picture gallery (our content) speaks volumes about our product variety plus behind-the-scenes images too.
Generate Short-format Videos
We take advantage of the rise in popularity of short-format videos on multiple social media platforms. Instagram Reels and YouTube Shorts have been instrumental in our continued growth and have allowed us to reach a broader range of audiences without requiring them to search for our content specifically.
We get to showcase our services in a bite-size format that is easy to digest for viewers. Then, the website algorithm automatically suggests our videos to users based on the tags we associate with our content. Implementing this strategy has led to an uptick in engagements within our website; some even became consistent content readers.
Run Social Proof Campaigns
As the director of a web development agency, I understand the importance of promoting our business on social media. One strategy that we use is utilizing social proof to build trust with potential clients.
An example of how we effectively use this strategy is through the use of client testimonials. We regularly ask our satisfied clients to leave a review of their experience working with us on our social media pages. By sharing these testimonials, we are able to demonstrate our expertise and the positive impact that our services have had on our clients’ businesses. This helps to build trust with potential clients and encourages them to consider working with us.
Another way we use this strategy is by sharing our clients’ success stories on our social media platforms; this helps our followers to see the impact of our services and how it has helped other businesses. This can be a powerful tool for attracting new clients and building brand loyalty among our existing ones.
Leverage Your Superfans
Growing on social media accounts takes time and patience. One way to kickstart your social media presence is by working with influencers; usually, it’s cheaper and faster than growing an account organically. Additionally, as all marketers know, word of mouth is the most effective way of marketing—and as influencers are often considered opinion leaders, their honest recommendations might have a huge impact on both sales and branding.
Having seen over 10,000 influencer campaigns on our platform, we have noticed that authentic collaborations and sincere recommendations are the ones that bring the best results. Thus, as a brand, you should find influencers who already use and love your product—and work with them. Also, working with micro-influencers and leveraging stories over feed posts are usually the most cost-effective strategies.
Share Customer Stories
We love re-sharing stories from our valued customers! The best way to share information about our Video Book product is by sharing the heartwarming stories of happy customers. The moments they gift the book, or even the videos included in the video book themselves, get posted on social media; we then re-post the stories—with permission, of course—as a way to promote our business on social media. It’s been an effective strategy to share how unique our product is as well as the joy that can be shared by gifting our product to your loved ones.
Ashley Kenny, Founder, Heirloom
Engage With Current Events
One strategy that I have been using on our Twitter account is to engage in hashtag stories of current events. For example, with the current storms and flooding occurring in California, I find news outlets that are reporting on it over Twitter, like BBC, and engage in the conversations that are centered around certain tweets.
With this strategy, I don’t try to sell our services, just talk about what we are about. We provide low-cost medical emergency certifications like BLS (Basic Life Support). This is a great way to share what we do, without focusing on selling. It’s not something where we want to promote our product in the midst of a tragedy, but rather, we want to encourage people to get certified in CPR and BLS so they can be prepared for emergencies and disasters.
I look at it as a chance to promote people’s well-being, and that is exactly the kind of reputation I want to build for our company.
Place Lead Magnets in Your Twitter Bio
Since our brand works for a specified niche in the local search industry, our social media strategy is to aim for quality engagement over quantity. Our campaigns are aimed at making us visible to our specific target customers, instead of simply reaching a lot of random people.
Rather than aiming for a big following, we aim for meaningful engagement and visibility in order to attract valuable leads. For example, our Twitter is optimized for Google Maps, Google Business Profile, and basically anything local search. We may not have a large following, but we focus on engaging with relevant networks and connections to redirect leads over to our profile.
Then, we have an enticing lead magnet on our bio, which is a free DIY Google Business Profile checklist. This strategy has successfully led us to numerous successful clients who have been pleased with our services.
Brett Farmiloe is the founder of Terkel, a Q&A platform that connects brands with expert insights.