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Tis the Season? Consumers Are Making Their Holiday Shopping Plans

1 Mins read

Last week I told you that retail revenues were soaring. Recent data from Shopkick, a shopping rewards app, shows consumers are already mapping out their holiday shopping game plan.

Some key findings about holiday shopping:

General Trends

  • 81% of shoppers plan to utilize shopping rewards apps and/or coupons
  • 38% plan to shop before Halloween & 44% will begin before Thanksgiving
  • 60% will take sustainability into account when holiday shopping


  • 39% will spend less on holiday shopping & 17% plan to spend more
  • 79% say sales and promotions will influence them the most
  • Other influencers: ads (22%) and in-store holiday decor (18%)

Black Friday Shoppers

  • 37% say they plan to shop on Black Friday
  • 20% plan to shop on Cyber Monday
  • 40% of Gen X, 38% of baby boomers, 18% of millennials & 3% of Gen Z will shop on Black Friday

Online or In-Store

  • 50% of consumers will shop in-store & 50% will shop online

Free Shipping is a Must

  • 84% of shoppers say free shipping and returns are the most important incentives when it comes to shopping online
  • Other online shopping incentives: fast shipping (46%), flexible and extended return policies (36%), “buy now, pay later” (20%) & “buy online, pick up in-store” (12%)

What Will They Buy?

  • Apparel: 55%
  • Toys & video games: 44%
  • Home: 36%
  • Electronics: 36%
  • Beauty: 23%
  • Experiences (concert tickets, travel vouchers, etc.): 16%
  • Wellness & fitness: 13%

Holiday shopping stock image by Inara Prusakova/Shutterstock

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