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Nina C. Sumner

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CurrentMarketing

Innovative Approaches to Branding and Marketing

By Nina C. Sumner
June 26, 2024
3 Mins read
How do great brands grow and thrive in an ever-competitive market? Last year, brand spending on marketing hit the half-trillion mark in the…
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CurrentManage

The Importance of Intellectual Property Protection for Your Business

By Trevor Laibl
June 25, 2024
3 Mins read
Intellectual Property (IP) is a critical asset for businesses of all sizes. Protecting your IP can safeguard your business’s innovations, brand identity,…
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CurrentMarketing

14 Cost-Effective Strategies for Maximizing Digital Advertising Impact for Small Businesses

By Brett Farmiloe
June 25, 2024
8 Mins read
In the ever-evolving landscape of digital advertising, small businesses must be strategic to maximize impact on a shoestring budget. We’ve compiled insights…
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CurrentManage

How Online Retailers Can Achieve Constant Growth to Reach Sustainability

By Eric S. Youngstrom
June 24, 2024
4 Mins read
The fast pace of eCommerce makes it a high-risk venture for many first-time business owners, and unfortunately, some online stores will shutter….
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CurrentManage

Mastering Conflict Resolution in the Virtual Workplace

By Shiela Mie Legaspi
June 24, 2024
5 Mins read
While remote work has become commonplace in the past few years, workplace conflict hasn’t dissipated. As managers navigate the intricacies of remote…
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CurrentTechnology

Why Small Businesses Can’t Ignore Consumer Privacy and Security Concerns

By Rieva Lesonsky
June 24, 2024
5 Mins read
Cyberattacks pose a significant risk for businesses of all sizes, especially today when so many companies are digitally dependent. However, the consequences…
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CurrentLead

How to Detect Deception From a Former CIA Officer

By Jason Hanson
June 21, 2024
5 Mins read
As a former CIA Officer, one of the most useful skills I still use to this day is the ability to detect…
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CurrentMarketing

How to Improve Public Speaking Skills, and Why It Helps Your Business

By Cora Gold
June 20, 2024
4 Mins read
Public speaking is an essential skill in any small-business owner’s arsenal. Articulation is helpful when speaking with clients, addressing your team during…
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CurrentMoney

Answering the FAQ About Tax Form 941

By Stephanie Glanville
June 20, 2024
3 Mins read
Running payroll for businesses is quite complex, and employers must have a huge responsibility to withhold taxes from employees. One of the…
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CurrentManage

Beyond the Watercooler: How Tech Is Now Shaping Our Workplace Culture

By Chris Price
June 19, 2024
4 Mins read
Not so long ago, workplace culture used to be defined by the ‘watercooler moment,’ named after the place where people congregated to…
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