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348 posts

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Marketing

CurrentMarketing

Retail’s Real Story is About What’s Happening on the Ground

By Rieva Lesonsky
February 19, 2026
6 Mins read
At last month’s National Retail Federation (NRF) annual meeting, AI seemed to dominate the conversations. But the biggest future of retail story…
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CurrentMarketingTrends

Small Business Owners Plan to Spend More on Marketing in 2026

By Rieva Lesonsky
February 16, 2026
2 Mins read
The just-released Small Business Now report for Q1 from Constant Contact reveals that small business owners are meeting today’s economic headwinds with…
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CurrentMarketing

What U.S. Control of TikTok Will Mean for Influencers and Social Media Marketers

By Henry Young, Founder & CEO, Avari
February 16, 2026
3 Mins read
If you’ve been following the news, you’ve probably heard that TikTok will sell its U.S. operations to a new, mostly American-backed investment…
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CurrentJust In!Marketing

America’s Super Bowl Plans

By Rieva Lesonsky
February 4, 2026
1 Mins read
A new survey from RetailMeNot reveals some interesting stats about Sunday’s Super Bowl LX game (yes, the Super Bowl turns 60 this…
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CurrentMarketing

How Fashion and Beauty Brands are Dominating Live Commerce (and What You Can Steal from Them)

By Mike Ford, CEO, Skydeo
January 30, 2026
4 Mins read
Fashion and beauty didn’t adopt live shopping; they defined it. From TikTok takeovers to slick on-site tutorials, these industries have turned video…
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CurrentMarketing

How to Build Trust in Your Online Business

By Devin Partida
January 28, 2026
3 Mins read
Building trust in a completely online business presents unique challenges. Since nearly all interactions occur on-screen, brands must earn credibility through clarity,…
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CurrentJust In!Marketing

Is TikTok Now Safe to Use? A Small Business Funder Urges Caution

By Rieva Lesonsky
January 27, 2026
1 Mins read
Are you a current TikTok user, or were you waiting for the China-founded company to be sold before signing on? If you…
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CurrentMarketing

From Underdog to Category Leader: The Playbook for Scaling an Emerging Brand

By Scott Snyder, CEO, Bad Ass Coffee
January 19, 2026
3 Mins read
It’s every entrepreneur’s dream to take an emerging brand and scale it to become a category leader. There are three legs to…
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CurrentMarketing

The Hidden Cost of Poor Email Deliverability for Small Businesses

By Daniel Shnaider, CEO, Warmy.io
January 14, 2026
4 Mins read
As a small business owner, you value your connection with each and every customer. The cost of poor email deliverability isn’t just…
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CurrentMarketingTrends

Small Business Marketing Predictions for 2026

By Smita Wadhawan, Chief Marketing Officer, Constant Contact
January 8, 2026
3 Mins read
As we enter 2026, one message from small businesses is clear: Marketing has never been more competitive, more dynamic, or more essential…
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