4 Reasons Why Your Small Business Should Consider a Podcast
4 Mins read
The following is a lightly edited excerpt from Chapter 1 of Ray and Steve’s new book, Podcasting for Small Business. To podcast,…
It’s “Go-Time” for Holiday Sales
3 Mins read
As you read this, millions of Americans are getting ready to spend money—hopefully in your stores and restaurants and on your websites….
Why Magical Gift Card Moments are a Must for Businesses this Holiday Season
4 Mins read
What’s one thing consumers see more of during the holidays than sweaters, snowmen, or ornaments? That’s right, gift cards. They’re in the…
Intentional Gifting: The Thoughtful Trend Warming This Holiday Season
2 Mins read
This holiday season, shoppers are shifting toward giving fewer, more meaningful gifts that truly reflect recipients’ values and lifestyles. Eco-friendly, thoughtfully designed…
When Business and Marketing Chaos Becomes Scary: How to Streamline for Success
2 Mins read
Most small and mid-size business (SMBs) owners aren’t marketers by trade. Taking on marketing tasks while simultaneously running your business can be…
Prep for Busy Season: 5 Tips to Make Your Packages Stand Out This Season
3 Mins read
The holiday season transforms ordinary shipping boxes into vehicles of anticipation. For small business owners, this presents a critical opportunity to alter…
Balancing Influence: How to Build Trust in Paid Promotions in the Age of Savvy Consumers
3 Mins read
Influencer marketing isn’t new to brands, but companies must think strategically about how they want to use influencers in their marketing plans. As…
Resetting the Culture: Why “Connectors Get Paid” Is the Future of Networking
3 Mins read
We live in a time where attention is currency, self-promotion is rampant, and true generosity is often overshadowed by the hustle of…
4 Sales & Marketing Tips To Take Your Small Business Further
4 Mins read
Running a small business usually means wearing many hats—owner, manager, marketer, and salesperson all at once. Our software company started as a…
Protecting Your Brand: How Scammers Can Use Your Small Business’s Name to Commit Fraud
4 Mins read
Running a small business requires dedication and long hours to ensure profitability and maintain positive relationships. However, fraudsters can undermine these efforts…
