Is UGC Passe? How to Engage Today’s Consumers
3 Mins read
For years, the social media mantra has been UGC—User-Generated Content. Most of us have heard it: “Customers will bring your webpages to…
Brand vs. Performance: Why Choose One When You Can Have Both?
4 Mins read
In today’s social media-driven world, measuring the return on your marketing investments is more crucial than ever. While building your brand helps…
Elevate and Delight: Building Lasting Customer Loyalty in the Digital Age
3 Mins read
In a time where attention spans are shrinking and brand loyalty has become more elusive than ever, winning repeat customers isn’t just…
5 Reasons Affiliates Should Be Part of Your Marketing Strategy
3 Mins read
Kickstarting marketing efforts as a small business can feel daunting. You know you need to gain exposure and advertise your products to…
15 Lessons from Implementing Interactive Marketing
11 Mins read
Discover cutting-edge interactive marketing strategies distilled from industry experts in this insightful read. Navigate through practical tips on personalization, data integration, and…
10 Ways AI is Revolutionizing Customer Service in 2025
4 Mins read
Artificial intelligence (AI) is no longer just a buzzword—it’s a game-changer in customer service. Businesses are leveraging AI to transform contact centers…
Micro-Influencers: The Secret Weapon for Small Business Growth
4 Mins read
In today’s crowded digital landscape, small businesses are discovering that big-name endorsements aren’t the only—and often not the best—way to build trust…
AI Tools for Bloggers: Trends Shaping the Future of Online Content
5 Mins read
Since the unveiling of ChatGPT in November 2022, artificial intelligence has taken the world by storm. AI has become a part of…
How Nonprofits Can Use PR for Increased Impact and Donor Engagement
3 Mins read
PR is a powerful trust-building tool. It helps nonprofits demonstrate integrity, establish credibility, and build long and loyal relationships with their markets….
The Ultimate Marketing Campaign Blueprint: 6 Steps to Drive Results
4 Mins read
With 15 years in the marketing world under my belt, the biggest lesson I’ve learned is simpler than you might think: relax…
