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308 posts

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Marketing

CurrentMarketing

The Power of A/B Testing in Email Marketing

By Alexander Melone
June 22, 2023
3 Mins read
As business owners, we’ve all been in at least one of these situations: You’re just starting, still bootstrapped, and aiming to get…
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CurrentMarketing

How to Position a Small Business Owner As an Expert in Public Relations

By Mark Kaley
June 19, 2023
4 Mins read
Perhaps the biggest challenge of public relations for small businesses is convincing journalists and publications that you are worth their time. Of…
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CurrentMarketing

How SMBs Can Create Short Video Content That Stands Out

By Ashley Kemper
June 14, 2023
3 Mins read
According to a survey by Wyzowl conducted in 2023, 91% of businesses use video as a marketing tool, and 96% of marketers…
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CurrentMarketing

Experiential Marketing Tips for Father’s Day

By Ray Sheehan
June 13, 2023
4 Mins read
Father’s Day is a special day and provides a unique opportunity for brands to meaningfully connect with their target audience. Experiential marketing…
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CurrentMarketing

20 Customer Service Tips from Successful Entrepreneurs

By Brett Farmiloe
June 7, 2023
9 Mins read
To help small business owners excel in customer service, we gathered insights from 20 industry professionals, including founders, CEOs, and marketing managers….
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CurrentMarketing

How SMBs Can Brighten Their Site with a Digital Spring Cleaning

By Alicia Pringle
June 6, 2023
4 Mins read
Spring weather has started to grace many parts of the world, inspiring home makeovers, deep cleanings and shopping sprees for those eager…
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CurrentMarketing

How to Leverage Partnerships for Brand Notoriety 

By Aja Bradley-Kemp
June 1, 2023
4 Mins read
When you are looking for ways to build your brand, seeking partnerships with other brands is a great way to increase interest…
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CurrentMarketing

14 Marketing Strategies That Worked for Small Business Owners

By Brett Farmiloe
May 29, 2023
5 Mins read
Discover the marketing strategies that have propelled small businesses to success, as shared by 14 CEOs, founders, and marketing professionals. From relying…
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CurrentMarketing

The Power of Corporate Gifting for Your Small Business

By Brian Wallace
May 19, 2023
1 Mins read
The modern work environment is a very competitive space when it comes to standing out. Rather than sending yet another email or having…
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CurrentMarketingTechnology

Improve Your Digital Marketing in the Blink of an AI

By Dave Charest
May 15, 2023
3 Mins read
Technology is advancing at an extremely fast pace – just look at how quickly ChatGPT has become a household name. It has…
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