Holiday Sales Wrap-Up
3 Mins read
Over the last several weeks, we’ve learned a lot about holiday sales, including that online sales are expected to climb and that…
New Consumer Holiday Shopping Behaviors
4 Mins read
If you’re a retailer—in-store or online—are you preparing for the surge of shoppers headed your way? If you’re concerned about consumers not…
Consumers Plan to Spend More This Holiday Season
2 Mins read
A few weeks ago, we discussed a report about the positive outlook for online sales this holiday season. To build on this…
What Small Businesses Can Learn from Luxury Brands
2 Mins read
As I noted several weeks ago, the Lipstick Index reveals when consumers can’t afford to buy actual luxury products, so they spend…
It Will be a Jolly Holiday for Online Businesses
2 Mins read
Adobe just released its 2025 holiday season online shopping forecast, covering the period from November 1 to December 31. A Glowing Holiday…
Emotional Branding: How to Do it Right
2 Mins read
“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,…
The First 5 Years in the Life of Solopreneurs
2 Mins read
Gusto recently released a report on solo entrepreneurs in conjunction with its launch of Gusto Solo, a platform that helps solopreneurs “navigate…
Taking Your Marketing From Effort to Impact
2 Mins read
Last year, I wrote about the 2024 Small Biz Now report from Constant Contact, which revealed that many small business owners were…
Beauty is Booming
3 Mins read
Do you remember the “lipstick index?” Also known as the “lipstick effect,” it is an unproven economic theory that says when consumers…
Americans Want it Hot and Spicy
2 Mins read
Food and trends come and go with regularity, making it difficult for restaurant owners to keep up. And right now, Americans are…
