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Trends

CurrentTrends

The New Power Spenders

By Rieva Lesonsky
February 23, 2026
3 Mins read
Small businesses that want to thrive need to understand not only who their customers are today—but also who they are likely to…
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CurrentMoneyTrends

Tariffs: What Small Businesses Can Expect

By Rieva Lesonsky
February 23, 2026
7 Mins read
At some point over the weekend, economist Justin Wolfers posted on X: “In just 25 hours, the U.S. has had four tariff…
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CurrentMarketingTrends

Small Business Owners Plan to Spend More on Marketing in 2026

By Rieva Lesonsky
February 16, 2026
2 Mins read
The just-released Small Business Now report for Q1 from Constant Contact reveals that small business owners are meeting today’s economic headwinds with…
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CurrentStartupTrends

2026 Small Business Outlook: What Lies Ahead?

By Ben Johnston, Chief Operating Officer, Kapitus
February 16, 2026
6 Mins read
Editor’s note: It’s only February, and already there’s so much going on that small business owners need to know. To help prepare…
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CurrentTrends

How to Start a Small Business in an Urban Area

By Rieva Lesonsky
February 9, 2026
3 Mins read
Recently, I’ve been getting a lot of questions about starting a business. That’s not surprising. Startups are on the rise. Last month,…
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CurrentTrends

Welcome to the Era of “Interest Media”

By Rieva Lesonsky
February 2, 2026
3 Mins read
Every January, the National Retail Federation (NRF) hosts Retail’s Big Show in New York City. In one of the breakout sessions at…
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CurrentLeadTrends

How ICE Activity Is Disrupting Small Businesses—and Local Economies—Across the U.S.

By Rieva Lesonsky
January 26, 2026
8 Mins read
Editor’s note: This article reflects reporting and firsthand accounts from business owners, residents, and national media. Small businesses are built on predictability—knowing…
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CurrentSalesTrends

Beating the January Sales Crunch

By Rieva Lesonsky
January 26, 2026
3 Mins read
For many small business owners, January is one of the toughest months of the year. After the expense-heavy holiday period, they enter…
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CurrentTrends

Record-Setting Holiday Sales Season

By Rieva Lesonsky
January 19, 2026
2 Mins read
2025 holiday retail sales are “in line” with the National Retail Federation’s (NRF) forecast, bolstered by “strong growth in December,” according to…
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CurrentTrends

Will There Be an Entrepreneurial Surge in 2026?

By Rieva Lesonsky
January 12, 2026
3 Mins read
As tumultuous as the economy is, the answer to that question is surprisingly “yes,” per Intuit QuickBooks’ annual Entrepreneurship Report, released late…
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