CurrentTrendsBusinesses for Sale: Will 2025 Be a Buyer’s Market? By Rieva Lesonsky February 18, 2025 3 Mins read Want to buy a business? Or perhaps you want to sell your business. According to BizBuySell’s Insight Report for 2024, “The number… Read more
CurrentTrendsDiversify Your Supply Chain NOW! By Rieva Lesonsky February 10, 2025 1 Mins read A reliable supply chain is essential for small business owners who buy merchandise from foreign countries, but we’re again learning just how… Read more
CurrentStartupTrendsHelp for Los Angeles By Rieva Lesonsky February 3, 2025 2 Mins read One of the best things I’ve ever done was move to and live in the Los Angeles metro area. When the Santa… Read more
CurrentTrends2024 Retail Sale Soar, Beating Expectations By Rieva Lesonsky January 27, 2025 2 Mins read Let’s start with the 2024 holiday season. The National Retail Federation (NRF) reports that data just released by the U.S. Census Bureau… Read more
CurrentTrendsAre Millennials Turning Into Their Parents? Yes, And That’s Good News for Small Business Owners By Rieva Lesonsky January 20, 2025 2 Mins read Have you seen those Progressive commercials where a therapist specializes in stopping young homeowners from turning into their parents? That idea is… Read more
CurrentTrendsMeet Gen B By Rieva Lesonsky January 13, 2025 2 Mins read Gen Beta: Shaped by Tech, Sustainability, and Global Citizenship I feel like we just met Generation Alpha, but Mark McCrindle, the demographer… Read more
CurrentTrendsHalf of Teens “Almost Constantly” Use Social Media By Rieva Lesonsky December 23, 2024 2 Mins read If you market to teens, you need to be marketing on social media. This will not come as a surprise to anyone,… Read more
CurrentTrendsGen Z Holiday Spending By Rieva Lesonsky December 16, 2024 2 Mins read Gen Z is no longer sitting at the kid’s table. This (still young) generation is now a flourishing consumer force, and they’re… Read more
CurrentTrendsRecord-Breaking Holiday Spending Weekend By Rieva Lesonsky December 9, 2024 1 Mins read While the 2024 holiday shopping season was expected to be strong, actual sales are exceeding expectations. Online Sales Surge November 1 –… Read more
CurrentTrendsUsing Instagram to Drive Holiday Consumers to Your Business By Rieva Lesonsky November 25, 2024 1 Mins read Last week I noted the disruption shaking up social media with the exodus from Twitter, now irrationally called X, to other platforms,… Read more