Emotional Branding: How to Do it Right
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“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,…
The First 5 Years in the Life of Solopreneurs
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Gusto recently released a report on solo entrepreneurs in conjunction with its launch of Gusto Solo, a platform that helps solopreneurs “navigate…
Taking Your Marketing From Effort to Impact
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Last year, I wrote about the 2024 Small Biz Now report from Constant Contact, which revealed that many small business owners were…
Beauty is Booming
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Do you remember the “lipstick index?” Also known as the “lipstick effect,” it is an unproven economic theory that says when consumers…
Americans Want it Hot and Spicy
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Food and trends come and go with regularity, making it difficult for restaurant owners to keep up. And right now, Americans are…
Gen Z is Changing Retail: Are You Prepared?
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Last week, we talked about how Gen Z has become a “formidable force in the retail world,” per the US Gen Z…
Shopping Habits of Gen Z
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Generation Z is now a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors…
Taylor Swift’s Marketplace Power Unleashed
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Whether you’re a Swiftie or not, you cannot deny the power Taylor Swift commands in the marketplace. And that power is about…
Consumer Spending Shows “Modest Growth” in July
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The Fiserv Small Business Index for July 2025 shows that consumer spending ticked up in July (up 1% from June), “reversing a three-month…
Just In: Retirement Solutions, Training Camp, and Shipping Summit for Entrepreneurs
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I literally receive hundreds of emails every day announcing new programs and tools for small business owners, and this week I thought…
