Falling for Fall: The Scents of the Season
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It’s fall (almost officially), and Starbucks is already selling pumpkin spice everything in its thousands of stores. While there are many pumpkin…
Z Style: Gen Z Home Décor Trends
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The leading edge of Generation Z is now in their 20s and settling into their first apartments and homes. But what’s their…
Generation Alcohol-Free
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Younger Americans are drinking less, according to a new report from Gallup, which has long measured alcohol consumption by asking U.S. adults…
Boost Your B2B Marketing
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Citing MarketingProfs’ and Content Marketing Institute’s 13th Annual Content Marketing Benchmarks, Budgets, and Trends report, StrataBeat reports that “71% of content marketers surveyed…
Tis the Season? Consumers Are Making Their Holiday Shopping Plans
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Last week I told you that retail revenues were soaring. Recent data from Shopkick, a shopping rewards app, shows consumers are already…
Retail Is Roaring
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Last winter, we shared the National Retail Federation’s retail sales forecast for 2023. Now Forrester just released its U.S. Online Retail Forecast,…
What a Doll! New Doll Targets Asian Market
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In light of the Barbie phenomenon, dolls will likely be in high demand this holiday season. One of the factors that changed…
Pivoting Can Revive or Kill Your Brand
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When you’re a small business, you spend a lot of time and a considerable amount of money building your brand. A brand…
2023 Dining Habits
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A new survey from US Foods shows Americans are continuing their pandemic dining out habits “with the number of takeout and delivery…
Does Your Workplace Have Z-nesse?
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How to Attract Gen Z Employees Chances are a good number of your employees are millennials and members of Generation Z (Zoomers)….
