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262 posts

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Trends

CurrentMarketingTrends

Taking Your Marketing From Effort to Impact

By Rieva Lesonsky
September 22, 2025
2 Mins read
Last year, I wrote about the 2024 Small Biz Now report from Constant Contact, which revealed that many small business owners were…
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CurrentTrends

Beauty is Booming

By Rieva Lesonsky
September 15, 2025
3 Mins read
Do you remember the “lipstick index?” Also known as the “lipstick effect,” it is an unproven economic theory that says when consumers…
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CurrentTrends

Americans Want it Hot and Spicy

By Rieva Lesonsky
September 8, 2025
2 Mins read
Food and trends come and go with regularity, making it difficult for restaurant owners to keep up. And right now, Americans are…
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CurrentTrends

Gen Z is Changing Retail: Are You Prepared?

By Rieva Lesonsky
September 2, 2025
3 Mins read
Last week, we talked about how Gen Z has become a “formidable force in the retail world,” per the US Gen Z…
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CurrentTrends

Shopping Habits of Gen Z

By Rieva Lesonsky
August 25, 2025
3 Mins read
Generation Z is now a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors…
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CurrentTrends

Taylor Swift’s Marketplace Power Unleashed

By Rieva Lesonsky
August 18, 2025
2 Mins read
Whether you’re a Swiftie or not, you cannot deny the power Taylor Swift commands in the marketplace. And that power is about…
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CurrentTrends

Consumer Spending Shows “Modest Growth” in July

By Rieva Lesonsky
August 11, 2025
2 Mins read
The Fiserv Small Business Index for July 2025 shows that consumer spending ticked up in July (up 1% from June), “reversing a three-month…
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CurrentTrends

Just In: Retirement Solutions, Training Camp, and Shipping Summit for Entrepreneurs 

By Rieva Lesonsky
August 4, 2025
3 Mins read
I literally receive hundreds of emails every day announcing new programs and tools for small business owners, and this week I thought…
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CurrentMoneyTrends

How are Small Businesses Navigating the “Roller Coaster” Economy?

By Rieva Lesonsky
July 28, 2025
3 Mins read
Two recently released surveys reveal the almost dizzying state of the small business economy. BizBuySell is just out with its Insight Report…
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CurrentTrends

A New Generation of Homeowners

By Rieva Lesonsky
July 21, 2025
3 Mins read
Despite what many of us have heard about the unaffordability of homes for younger generations, CNN says that “many in Generation Z…
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