CurrentTrendsBeauty Billions By Rieva Lesonsky April 10, 2023 2 Mins read The last time we wrote about the beauty business, we focused on growing makeup sales. Now let’s look at the bigger picture—e-commerce… Read more
CurrentTrends2023 Retail Forecast By Rieva Lesonsky March 30, 2023 2 Mins read Another banner year is in store for the nation’s retailers—big and small—online and in-store. The National Retail Federation (NRF) announced its 2023… Read more
CurrentTrendsGenerative AI is Exploding By Rieva Lesonsky March 27, 2023 2 Mins read Yesterday I got a notice from Google to join the Bard waitlist. Bard is Google’s generative AI chatbot, now in open beta…. Read more
CurrentTrendsWhat Consumer Spend is Signaling to SMBs about the Future By Dan Parzych March 23, 2023 3 Mins read A bellwether for the year ahead, how consumers choose to spend their money today often foreshadows what businesses – and even the… Read more
CurrentTrendsTrendflation and the Power of Pink By Rieva Lesonsky March 20, 2023 2 Mins read This may be an odd question for me to pose since I cover trends weekly here and on our website, SmallBusinessCurrents—but is… Read more
CurrentTrendsFinancially Conscious Gen Z Prefers Buy Now Pay Later (BNPL) Options – What Does This Mean for Online Retailers? By Jordan Gal March 13, 2023 3 Mins read Data shows that Gen Z adults (people aged 18-25) are more financially educated than any previous generation. Why is this money-savvy group… Read more
CurrentTrendsWhat’s a Zalpha? By Rieva Lesonsky March 13, 2023 1 Mins read Right after I finished writing last week’s newsletter about Generation Alpha, I saw this information from Insider introducing me to Generation Zalpha…. Read more
CurrentTrendsMeet the Alphas: Buying Power in the Hands of 11-year-olds By Rieva Lesonsky March 6, 2023 1 Mins read The Alphas are the newest generation now being “watched” by business marketers. Starting where Gen Z ends, the Alphas were born around… Read more
CurrentTrends2023: A Good Start for Retail and Restaurants By Rieva Lesonsky February 27, 2023 1 Mins read Retail sales spiked last month—up 1.5% from December and 4.8% higher than January 2022, according to the National Retail Federation (NRF). This… Read more
CurrentTrendsAre You Selling to DINKWADs? By Rieva Lesonsky February 20, 2023 1 Mins read DINKWADs have a lot of money to spend. As do DINKs. Both are just the latest acronyms to describe a specific slice… Read more