What Content Do Consumers Want to See on Social?
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What types of branded content (content from companies) do consumers engage with on social media? This is especially important to know these…
Show Me the Likes: Social Media Is on the Rise
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The just-released U.S. Media Morph: 2024 Trend Report from YouGov is packed with interesting information about the evolving media landscape. Perhaps the…
Point of No Returns
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Last week, I hinted at a new survey that noted how important free returns are to consumers. I wanted to share more…
Products, Prototypes and Tech, Oh My! Innovation and the Robust Year Ahead
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Every January, the New Year typically gets off to a strong start with major conferences and meetings. Let’s look at two that…
2024 Outlook for Small Businesses
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This year was a mixed bag for small and midsize businesses (SMBs), with economic volatility, as well as signs of recovery. SMBs…
Millennials on the Move
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Generations are on the move—to the cities and the suburbs. Business Insider reports, “Compared with Gen Xers and baby boomers, a much…
Beauty is Still Booming
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I know we covered the beauty industry last month, but as we head into a new year, the January 9th edition of…
Home Alone
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According to the latest stats from the U.S. Census, 27.6% of all U.S. households were one-person households in 2020. This is up from…
In Search of Unicorns
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In the land of startups, Unicorns are considered the ultimate symbols of success. However, the past year of economic challenges has been…
Beauty Buzz
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The beauty market (skincare, fragrance, makeup, and haircare) is expected to top $450 billion in revenues this year, according to McKinsey. In…
